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Market liberalization and economy globalization create a new reality for businesses.

The new economic environment is now defined by rules, conditions and functions that change on a global scale.

The existence, survival and adaptation of businesses to the new economic data, is increasingly harder and becomes their biggest obstacle.

In such a competitive environment, it is hard for a business to chart a course, which will be clear and confident for the following years.

The analysis of this environment is vital in decision making for every business since the detection and highlight of opportunities and vulnerabilities provide the tool to explore these opportunities or to address the difficulties presented, so that these can be effectively managed within the existing organizational structure.

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